- Easily accessible through biometric authentication, the bank invests in a significant innovation.
- It simplifies access to inquiries but also the management of new products.
Banco Macro is the largest private institution with national capital in Argentina. To adapt to the changing needs of its clients, the banking institution presents its latest innovation: BancoChat.
This revolutionary development allows Banco Macro’s clients to conduct their banking operations securely through WhatsApp, marking a milestone in the digital transformation of the country’s financial sector.
BancoChat emerged as a solution to significantly improve user experience, offering an easy and efficient way to access accounts directly from the familiar environment of WhatsApp.
The advertising strategy for the product deserved a separate chapter, as it featured two key protagonists from the Argentine technical team that won the FIFA Club World Cup in 2023: Lionel Scaloni and Pablo Aimar.
Designed as a new exclusive channel, BancoChat represents a significant advancement in Banco Macro’s digital strategy.
Beyond traditional keys and codes, BancoChat relies on biometric authentication. Online facial recognition becomes the guardian of security, seamlessly integrating with the conversational platform of WhatsApp to create an agile and user-friendly environment.
The availability of BancoChat 24 hours a day allows clients to access their accounts and carry out transactions at any time, regardless of the day or location. From requesting credit cards, and knowing available limits, to opening an account or simulating a loan, BancoChat offers a wide range of banking services:
- Manage keys.
- Learn about benefits, savings, installments, and experiences.
- Access information about awards.
- File complaints about credit cards.
- Obtain information about fixed terms and mutual funds.
- Locate ATMs, and branches, or request appointments through geolocation.