- With Lionel Messi as the brand ambassador, Ualá launches a limited edition Mastercard credit card, focusing on soccer fans
In a strategic move to attract soccer fans, Ualá introduces a new limited edition credit card featuring the image of Lionel Messi, the brand’s official ambassador. This card, in partnership with Mastercard, not only boasts an exclusive design but also offers a wide range of benefits and promotions tailored for lovers of the beautiful game.
A Card with Benefits for Fans
The Ualá Mastercard Lionel Messi is developed as a niche financial product, offering its users:
- Discounts and cashback at soccer-related merchants: sportswear, match tickets, etc.
- Exclusive promotions in dining, supermarkets, and other categories.
- Raffles for trips to soccer events and jerseys autographed by Messi.
- Additional benefits in the Ualá+ loyalty program.
A Winning Marketing Strategy
The partnership with Lionel Messi, an iconic figure in global soccer, not only makes the card highly appealing but also allows Ualá to associate its brand with values like effort, dedication, and passion for the sport, attributes that resonate with its target audience.
Availability and Access to the Card
The Ualá Mastercard Lionel Messi card will initially be available to a limited user base, with plans for gradual expansion. Users who already use Ualá and meet certain requirements, such as having scheduled recurring transfers or receiving their salary through Uilo (the digital bank acquired by Ualá to operate in Argentina), can access the card at no additional cost. For other users, the card will have a monthly fee.
Uilo is a financial entity that is part of the Ualá ecosystem. It is a 100% digital bank, authorized to operate by the Central Bank of Argentina. The Ualá app serves as the mobile banking channel to access the products offered by Uilo.
A Milestone Launch
The launch of the Ualá Mastercard Lionel Messi card marks a significant milestone in the company’s marketing strategy, consolidating its position as an innovative and user-centric company. This card is not only attractive to soccer fans but also represents a commitment to retaining existing customers and attracting new ones through a unique and distinctive offering.
Ualá is a fintech company offering a wide range of financial products and services, including payment accounts, prepaid and credit cards, loans, investments, and insurance. With over 7 million users in Argentina, Colombia, and Mexico, Ualá has become one of the leading fintech companies in Latin America.
Mastercard, on the other hand, is a leading company in the global payments industry, with a presence in over 210 countries and territories. The company offers a wide range of financial products and services, including credit, debit, and prepaid cards, as well as digital payment solutions. Mastercard is committed to connecting people and businesses in a secure, simple, and smart way
