- YPF, Argentina’s largest oil company, designed an app through which various loyalty programs were implemented.
- The app already had 4.5 million users in 2024, with access to benefits at the company’s 1,600 service stations.
- Starting next month, the YPF app will become a digital wallet.
YPF, Argentina’s leading energy company, surprises this week with unexpected news.
The app – which already had 4.5 million users and was well known for its benefit programs – will now transform into a comprehensive payment platform.
Starting in April, customers will be able to use the YPF app as a payment method for services within the mobility ecosystem, marking a milestone as the first digital wallet launched by an energy company in the country.
YPF: An energy giant in FaaS mode
YPF (Yacimientos Petrolíferos Fiscales) is the leading company in Argentina’s energy sector and one of the largest oil companies globally. Founded in 1922, it has played a crucial role in the country’s energy development, managing vast oil and gas resources. Its influence extends beyond Argentina’s borders, establishing itself as a key player in the global hydrocarbons industry.
YPF’s initiative to integrate a digital wallet into its app reflects a growing trend among energy companies to diversify their services and adapt to the digital needs of their customers.
Internationally, other energy companies have ventured into digital payment solutions. For example, Shell has developed apps that allow users to pay for fuel and other services directly from their mobile devices, improving the customer experience and streamlining transactions.
Key Data from the YPF app
In December 2024, the app recorded 420 payments per minute during peak hours, totaling 5.7 million transactions.
It has more than 4.5 million active users.
Throughout 2024, over 60 million visits to stations were made, and 20 million benefits were redeemed through the app.
These numbers indicate strong consumer adoption and trust in YPF’s digital platform.
Strategy and outlook
YPF’s digital transformation is not by chance; it is the result of a well-defined strategy. Two years ago, the company created YPF Digital (YDI) with the aim of managing and enhancing its digital assets.
Recently, YDI received authorization from the Central Bank of the Argentine Republic (BCRA) to operate as a Payment Service Provider (PSP), allowing it to offer a wider range of financial services to its customers.
YPF’s vast customer base and nationwide presence give this wallet a significant competitive advantage. Additionally, by integrating payment services into its app, YPF can provide a more integrated and convenient experience for users, enhancing its mobility ecosystem and further building customer loyalty.
This initiative reflects the company’s ability to innovate and adapt to global trends, offering modern and efficient solutions that meet the changing needs of its customers.
