- An Argentine fintech launches a comprehensive embedded finance-based proposal
- Naranja X has become an “as a service” company, offering its technology and experience to other companies to boost their collection processes
Naranja X is leveraging a key trend for fintechs in 2024: embedded finance. That’s why it has announced an innovative solution that allows its QR code collection service to be integrated into billing systems and platforms of companies that handle large volumes of transactions.
This initiative seeks to digitize collections, automate reconciliation, and eliminate the use of cash, offering a more agile and secure experience for both companies and their customers.
From local to national
Founded in 1985, Tarjeta Naranja was a shopping card initially launched in an Argentine city, to provide internal financing to customers of a local sports store.
The incorporation of Banco Galicia as a shareholder in 1995 helped to expand nationwide, along with new financial products and services for customers. It was not until 2021 that it became a fintech, and currently has 10 million customers.
Embedded finance: solutions for companies
Naranja X’s new solution is part of its strategy to become an “as a service” company, offering its financial services to non-bank companies.
In this way, companies can integrate Naranja X’s QR code into their invoices or payment methods, allowing their customers to pay quickly, securely, and easily from anywhere and with any virtual or bank wallet.
The system has a simple integration.
- The QR code is easily integrated into the company’s invoices or payment methods.
- Customers can pay from anywhere with any virtual or bank wallet.
- Immediate accreditation: they receive the money in their account instantly, with details of each payment.
- Automation of reconciliation is key for companies, as it saves time and resources in payment management.
Naranja X, an “as a service” company
With this launch, Naranja X becomes an “as a service” company, offering its technology and experience to other companies to boost their collection processes.
Who benefits from this type of solution?
Companies from various sectors such as mass consumption, services, education, clubs and software.
